TVBlog
by David Goetzl
Coca-Cola CMO Joe Tripodi is a social media evangelist, but he's still pursuing TV innovation. Even as Coke looks to Facebook and text messaging to drive this summer's "Move to … Read the whole story
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by Joe Mandese
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
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by Wayne Friedman
Dish Network has created another new feature that won't be making too many friends among TV advertisers. The new feature, called the "Auto Hop," … Read the whole story
by David Goetzl
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
by Karl Greenberg
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ads, while luxury respondents are more responsive to ads that have a serious … Read the whole story
by David Goetzl
DirecTV's Audience Network, which partnered with NBC to air "Friday Night Lights" and carries the "Dan Patrick Show," has commissioned its first original scripted … Read the whole story
COMMENTARY
by Jane Clarke
Origination addresses embedded in the set-top box and in the data stream, which enable household or even viewer identification, must be anonymized to protect … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Want to see more family programming on TV? Then tell advertisers they might have to pay higher CPMs for potentially lower-rated shows. Doesn't sound … Read the whole story
COMMENTARY
by Ed Martin
Speaking in general terms, AMC's "The Pitch" is the smartest and most entertaining new reality series of the year. On a more specific note, … Read the whole story
COMMENTARY
by Karen Herman
What better time, than while we're checking network scorecards in this year's upfront season, to scan through our Archive of American Television collection to … Read the whole story