DirecTV Commissions Original Drama

by David Goetzl , May 10, 2012

Thandie-Newton-A DirecTV’s Audience Network, which partnered with NBC to air “Friday Night Lights” and carries the “Dan Patrick Show,” has commissioned its first original scripted drama. The series, “Rogue,” is set to launch in the summer of 2013.

The ad-free Audience Network is available only to DirecTV’s approximately 20 million subscribers and has carried new episodes of FX’s “Damages” and brought hits from other countries to the U.S.

“Rogue” stars Thandie Newton, who was in “Crash” and “Mission Impossible 2,” and comes from Entertainment One Television and Greenroom Entertainment. The series focuses on “a morally and emotionally conflicted cop, Grace (Newton), who is tormented by the possibility that her own actions contributed to her son’s death.”

“Rogue” will also air on outlets in Canada. Entertainment One (eOne) will have global distribution rights.

The Audience Network launched in 2008 as the 101 Network. DirecTV posted slight subscriber growth in the U.S. in the most recent quarter, climbing 3% to 19.97 million.

The network is available to subscribers on various mobile devices via DirecTV Everywhere.

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1 comment about "DirecTV Commissions Original Drama".

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Sean Grace from Strategic Franchising, May 11, 2012 at 10:27 a.m.
Offering exclusive programming seems to be a big push from DirecTV to differentiate themselves and hold onto their subscribers.
I've watched a few things on the Audience Network - reruns of The Wire occasionally, and most recently the last season of Damages, mentioned above.
They do a good job promoting it to their current customers. What they need is a real hit that they can market to potential customers. maybe this will be it. Thandie Newton as the star is a good start.
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