TVBlog
Coca-Cola CMO Joe Tripodi is a social media evangelist, but he's still pursuing TV innovation. Even as Coke looks to Facebook and text messaging to drive this summer's "Move to … Read the whole story
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
Dish Network has created another new feature that won't be making too many friends among TV advertisers. The new feature, called the "Auto Hop," … Read the whole story
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ads, while luxury respondents are more responsive to ads that have a serious … Read the whole story
DirecTV's Audience Network, which partnered with NBC to air "Friday Night Lights" and carries the "Dan Patrick Show," has commissioned its first original scripted … Read the whole story
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Origination addresses embedded in the set-top box and in the data stream, which enable household or even viewer identification, must be anonymized to protect … Read the whole story
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Want to see more family programming on TV? Then tell advertisers they might have to pay higher CPMs for potentially lower-rated shows. Doesn't sound … Read the whole story
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Speaking in general terms, AMC's "The Pitch" is the smartest and most entertaining new reality series of the year. On a more specific note, … Read the whole story
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What better time, than while we're checking network scorecards in this year's upfront season, to scan through our Archive of American Television collection to … Read the whole story
