Mergers and acquisitions can be a boon to networks, generating a flood of advertising to introduce the "new, stronger, better company ready to serve you." Networks missed out when AT&T … Read the whole story
Some traditional cable TV program ratings may be affected by Netflix, Amazon and other services that offer up rerun programming, since major cable groups … Read the whole story
Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story
Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out … Read the whole story
Ever since Netflix announced that it was looking to acquire and develop original content, critics have dismissed the move as a weak attempt to … Read the whole story
Outside Television named Cenergy as its first-ever advertising agency of record. First work breaks in June. Spending was not released. Read the whole story
Never mind Hollywood and New York. If you're looking to keep the TV industry alive, maybe you should think about Emerald City. Perhaps you … Read the whole story
One would think cable TV operators -- with all the other products they sell into households -- could almost care less about getting growth … Read the whole story