TVBlog
Disney has set the agenda. When a company of its stature marks such a popular line in the sand in its advertising policies, it will be difficult for its competitors … Read the whole story
Some traditional cable TV program ratings may be affected by Netflix, Amazon and other services that offer up rerun programming, since major cable groups … Read the whole story
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
Walt Disney will announce a radical plan to ban junk food and other high-calorie kids' food commercials from its networks and stations -- all … Read the whole story
One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years -- with TV advertising representing less than 50% of … Read the whole story
Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out … Read the whole story
The American Association of Advertising Agencies (4As) has issued an advisory bulletin to members with some tips for dealing with the chaos that lies … Read the whole story
Bank of America is launching two advertising efforts, one for its Merrill Lynch Wealth Management product and the other for U.S. Trust, geared toward … Read the whole story
Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story
As HSN looks to expand its traditional home shopping business further into digital platforms, a redesign of its platform is expected. Part of HSN's … Read the whole story
Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netflix is not contributing to the kids' network's declining ratings. At the same … Read the whole story
Ever since Netflix announced that it was looking to acquire and develop original content, critics have dismissed the move as a weak attempt to … Read the whole story
Outside Television named Cenergy as its first-ever advertising agency of record. First work breaks in June. Spending was not released. Read the whole story
- COMMENTARY
One would think cable TV operators -- with all the other products they sell into households -- could almost care less about getting growth … Read the whole story
