Viral videos move fast, but when was the last time the Internet delivered a phrase that was almost instantly injected into the lexicon? It's TV that has the power to … Read the whole story
One day after the court's major health-care decision, CBS won a broadcast victory. The Supreme Court refused to review Janet Jackson's "wardrobe malfunction" during … Read the whole story
According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the … Read the whole story
GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard … Read the whole story
Even as the big broadcast networks continue killing off or otherwise compromising their daily daytime dramas - the only genre of television programming they … Read the whole story
No junk food ads for kids and no political junk ads for adults. Those are some specific results -- or benefits? - that the … Read the whole story
Online video advertising is a powerful tool to boost the reach and effectiveness of a TV campaign, according to a comScore report on cross-media … Read the whole story