TVBlog
by David Goetzl
Dish Network should move to show its controversial ad-zapper places it at similar risk to the major networks. Otherwise, it's open to well-founded charges of hypocrisy, while perhaps giving opponents … Read the whole story
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by Wayne Friedman
New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via … Read the whole story
by Aaron Baar
Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's … Read the whole story
by David Goetzl
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective ad in the April-June quarter, according to Ace … Read the whole story
by Karlene Lukovitz
"'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary … Read the whole story
by Erik Sass
'Sports Illustrated' and NBC Sports are coming together to create a show: "Sports Illustrated" will include feature segments, original reporting and commentary from the … Read the whole story
by Wayne Friedman
Looking to hit the daytime syndication sweet-spot, a new TV promo for the touted daily syndicated show "Katie," from Disney-ABC Domestic Television, offers up … Read the whole story
by Wayne Friedman
NBC got some good Olympic news: All three major summer events -- women's gymnastics, swimming and track and field competitions -- scored higher results … Read the whole story
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by David Goetzl
The "Power Rangers" franchise, which will celebrate its 20th anniversary in 2013, is coming to the CW this fall as part of the network's … Read the whole story
by Karlene Lukovitz
CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012's second quarter, according to Ace Metrix. The top-10 list was … Read the whole story
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by Ross Fadner
Facebook is pitching cable TV execs on the idea of paying the social networking giant for the added exposure it's popular "like" button generates … Read the whole story
COMMENTARY
by Max Kalehoff
I had breakfast last week with my friend Stan Joosten, who works in digital marketing innovation at P&G. We were talking about the role … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC's Summer Olympics are coming, and you might wonder how much commercial skipping will take place. Probably very little, among some 115 million U.S. … Read the whole story