Television News Daily
Friday, July 6, 2012
  • Ad Dollars Shift As Boomers Age

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in ... Read the whole story

  • Pelican Pushes Into Consumer Markets

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." ... Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes ... Read the whole story

  • What Facebook And TV Networks Will And Won't Do For Each Other

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook ... Read the whole story

  • NFL Marketing To On-The-Fence Fans: Not Quite A Blackout

    The NFL is making it easier for TV viewers to watch their home team's games, especially if their teams don't completely sell out local ... Read the whole story

  • Fearless Emmy Advice: Drama Series

    While voting members of the Academy of Television Arts and Sciences are busy poring through submissions for this year's potential Emmy Award nominees, here ... Read the whole story