TVBlog
All those measurement companies offering services that would demonstrate a link between TV ads and product purchasing might get a few more calls from CMOs today. Turns out their bosses … Read the whole story
The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their … Read the whole story
Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with … Read the whole story
A Nielsen study commissioned by Sony found that no entertainment or sports content made the top 20 most impactful TV moments. Rather, major news … Read the whole story
- COMMENTARY
When we launched "TV Watch" eight years ago, the mission was to watch the people who watch TV: not consumers, per se, but the … Read the whole story
- COMMENTARY
There are two major research issues facing the industry now, as evidenced by the attention they received at the recent ARF 7.0 Insights Conference. … Read the whole story
