Viacom this month joined with dozens of others in filing a court brief expressing opposition to the Defense of Marriage Act (DOMA), which defines marriage as between a man and … Read the whole story
In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively … Read the whole story
Commercial retention of TV has changed little in 2012 versus 2011 -- although some cable networks have seen declines. The average commercial retention is … Read the whole story
Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has … Read the whole story
In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal … Read the whole story
Many people may use big-name video service Netflix, but one study says other streaming video companies are getting higher marks. Read the whole story
The two TV spots, created by Zimmerman Advertising, show Cannon interacting with Rachel, a helpful Office Depot associate. Spots are running on "America's Got … Read the whole story
NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is … Read the whole story
Last Sunday night, at a time when the grim and devastating news of the Colorado shootings was still emerging, the final, two-hour episode of … Read the whole story
The fight for the next-generation living room will take place across at least two screens. Mobile integration with smart TV could be a key … Read the whole story
"Television will get swallowed up by this space," according to Bob Arnold, an associate director, global digital strategy, Kellogg Company, referring to programmatic buying. … Read the whole story
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderson, Senior Director, Strategic Services, BlueKai. Partners have begun to take digital analyses … Read the whole story
Third party data for TV direct marketer and infomercial proponent Guthy-Renker isn't all that good -- some times 50% wrong. "Third party data is … Read the whole story
The recent release by Nielsen and Sony of the 20 most memorable TV moments generated an enormous amount of news coverage, and why not? … Read the whole story
Have TV viewers now become so used to blackouts that they'll just shrug their shoulders? In the 1950s, if antenna problems caused "snow" on … Read the whole story
Is the CW darker, more seductive, and perhaps more adult? That's what a new brand campaign and image for the young-skewing broadcast network seems … Read the whole story