TVBlog
by David Goetzl
For a couple of decades, some of the most unavoidable ads have been those signs behind the batter in baseball games, picked up by the cameras live and later in … Read the whole story
by David Goetzl
The future of HD is no longer clear. Sony is launching a 4K set that can display images with four times the picture quality … Read the whole story
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by Gavin O'Malley
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
by Karl Greenberg
The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real … Read the whole story
by Erik Sass
Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contract with Premier Retail Networks, making the latter the exclusive ad sales representative … Read the whole story
by Steve McClellan
TiVo reported a 7% gain in revenue for the second quarter to nearly $65.3 million. But its net loss widened to $27 million compared … Read the whole story
by David Goetzl
Thom Beers, who has spearheaded multiple network-defining series, will look to resuscitate a few at Fox. Beers, the mastermind behind History's "Ice Road Truckers" … Read the whole story
by Karl Greenberg
The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. Read the whole story
COMMENTARY
by Stephanie Da Costa
According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53.3% of dwellers are between the ages of 25 and 44, a little … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I sat down with media legend Jack Myers to talk about the publication of his recent book, "Hooked Up; A New Generation's Surprising Take … Read the whole story
COMMENTARY
by David Goetzl
Unless something unexpected happens, millions of Texas residents won't be able to watch the football opener for the University of Texas on Saturday night. … Read the whole story