TVBlog
by David Goetzl
Competitors from Apple to Hulu have to be quaking. Google, which controls what could be one of the most powerful advertising media in modern times, is giving hints that it … Read the whole story
by Wayne Friedman
Nielsen says this summer and fall, TV networks will spend roughly the equivalent of $4.5 billion in TV promos -- with the majority of … Read the whole story
by Aaron Baar
The lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for … Read the whole story
by David Goetzl
Add NBC Sports Chairman Mark Lazarus to the list of executives casting doubt on the future of 3D TV. Lazarus believes the sports TV … Read the whole story
by Sarah Mahoney
UGG is breaking its new campaign with Tom Brady, the New England Patriots quarterback and fashion plate. And Gillette is spoofing Green Bay Packer … Read the whole story
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by Ross Fadner
YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its … Read the whole story
by Karlene Lukovitz
Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Chris Moschovitis and Anna Murray of tmg-emedia are on the forefront of Big Data management and analytics. President Anna Murray started her career as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's September, and the real push for political advertising is about to start. Estimates are that 75% of all political spending goes into the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers aren't just watching video on many different devices; they often start a video on one device and finish it on another. In a … Read the whole story