Around the Net
MTV Intros MultiPlatform Ad Blanketer, With PepsioCo, Horizon & Kraft On Board
- Wall Street Journal, Thursday, September 6, 2012 12:33 PM
During the Video Music Awards telecast on Thursday night, PepsiCo and Verizon Wireless will launch a new MTV service called Reverb that allows ads to run simultaneously on MTV’s cable channel, MTV.com website and WatchIt mobile app. Suzanne Vranica reports that Kraft will also begin using the service in the coming weeks.
