TVBlog
Dish Network will gather media in New York on Thursday for what it is billing as "The War of The Words." To pump the event, the graphic features a couple … Read the whole story
"It's been a few years since we used all our stars as an ensemble cast," Martine Reardon, Macy's CMO, tells "Marketing Daily." And the … Read the whole story
TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising … Read the whole story
The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter … Read the whole story
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's … Read the whole story
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My only question about Jay Leno's 50% cut in salary: Will the jokes be half as funny and will advertisers still crack a smile … Read the whole story
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According to a proprietary 2012 College Marketing Report from the Barnes & Noble College Marketing Division, despite the prevalence of social media and Internet … Read the whole story
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A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments … Read the whole story
