TVBlog
It can be comical listening to Rentrak executives speak. They're fanatical about not mentioning their competitor by name as if such an acknowledgment would mean some kind of surrender. Whether … Read the whole story
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement … Read the whole story
Local advertising by retailers will grow their online share of marketing -- as well as on TV, radio and local cable by 2016 -- … Read the whole story
For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per … Read the whole story
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim that the TV industry is headed for collapse. Read the whole story
In the first battle between the two heavyweight singing competition shows, NBC's "The Voice" easily bested Fox's "X Factor" in a head-to-head battle on … Read the whole story
CBS CEO Leslie Moonves said the company will ultimately drop its flagship network from Dish Network unless the satellite operator discontinues its Auto Hop … Read the whole story
- COMMENTARY
TV and movie viewing on tablets by older Americans is quickly rising, according to a new study. The number of tablet owners 55 and … Read the whole story
- COMMENTARY
Messy prime-time schedules can follow Sunday afternoon NFL games, especially doubleheaders. Sunday prime time runs from 7 p.m. to 11 p.m. in the Eastern … Read the whole story
- COMMENTARY
Josh Chasin, chief research officer of comScore, is an expert in IP measurement who launched his career at Arbitron and is currently overseeing all … Read the whole story
COMMENTARYCan DRTV use mobile as a way to push its core customers to a less expensive and more direct channel? One company just introduced … Read the whole story
- COMMENTARY
TV content and TV audiences will never be as homogenous as they were in the '70s and '80s. That's reality and not going to … Read the whole story
- COMMENTARY
Many Internet entrepreneurs love the idea that consumers can pay for the exact content they want without dealing with the vagaries of advertising. But … Read the whole story
