TVBlog
There are multiple reasons why advertisers are drawn to the 18-to-49 demographic. The least interesting is the potential for a more efficient buy. As one long-time industry observer put it: … Read the whole story
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story
As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision … Read the whole story
While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be … Read the whole story
RPA, the long-time agency for Honda, rolls out its new palette of advertising for Honda's model-year changeover. The agency, like the automaker, is pretty … Read the whole story
Although NBC still scored big on Sunday thanks to NFL football, the race for Sunday got closer when looking at preliminary results. Read the whole story
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Since the beginning of digital media, online has largely been an afterthought relative to TV for brand advertisers. Consumers are studied for insights that … Read the whole story
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Now we move into the next phase of TV presidential content -- the debates. Unlike in previous elections, the debates come on top of … Read the whole story
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According to new research from Avid and Ovum, says George Winslow of B&C, broadcasters and media executives are generally optimistic about both their traditional … Read the whole story
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With the conclusion of the presidential campaign's convention phase, it seems apparent that television is becoming increasingly irrelevant to this year's election. Oh sure, … Read the whole story
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Dan Rosen, chief executive of Joule discusses multi-screen usage in his mobile keynote Read the whole story
