Closed digital networks, "collaborative consumption" and "functional integration" are just a few of the big developing trends cited by industry CEOs in the media-marketing … Read the whole story

Though earlier media estimates had presidential challenger Mitt Romney ahead of President Barack Obama in drumming up donations for media spending, Obama has been … Read the whole story

The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story

Broadcast networks generally topped all cable networks when it came to TV viewers of the first presidential debate -- but cable and broadcast networks … Read the whole story

Toys R Us is jumping into the online streaming business, offering movies and TV shows just as it prepares to launch its own kid-targeted … Read the whole story

A new study unveiled by Spanish-language network Telemundo indicates that 90% of Latinos pinpoint family as the core to their identity, while nearly that … Read the whole story

NBCUniversal outperformed ad sales expectations in the recent London Games and among its arguments to keep momentum going in two years is Olympic-casts, which … Read the whole story

As it continues to seek a buyer for its aerial camera businesses, Outdoor Channel Holdings tried to drum up some interest with a pair … Read the whole story