A Cablevision-Disney deal includes carriage of the Longhorn Network (LHN). But the ESPN-owned channel - devoted to UT 24/7 -- will only be available a long way from New York. … Read the whole story
The Houston Rockets star Jeremy Lin may be off the NBA court with an injury, but he's rolling with new advertising for Volvo. In … Read the whole story
Google Play will bring movies, TV shows, and music to Google TV during the next few weeks, allowing consumers to buy or rent content … Read the whole story
Rentrak has succeeded in its strategy for the first time in a top-20 market, the measurement company said. Using set-top-box data, Rentrak looks to … Read the whole story
With the Gannett station group holding ample leverage with its slew of NBC stations in a carriage-fee dispute with Dish Network, a settlement was … Read the whole story
DirecTV and CBS have quietly renewed a long-term deal. The 20-million-subscriber satellite network covers retrans consent for CBS owned stations and continued carriage of … Read the whole story
Cable and satellite TV service subscribers may not be cord-cutting or cord-shaving to any degree, according to one study, yet high levels of channel-surfing … Read the whole story
Although TV prime time and other day-part viewing has been largely dominated by women viewers for years, growing gaming console use is bringing more … Read the whole story
Chrysler's Ram rolled out Monday its second major national campaign since the company became a unique division of Chrysler LLC. Read the whole story
Sony Computer Entertainment and Bridgestone Tire have gone to court over ads that both companies have featured with actor Jerry Lambert. The Sony suit … Read the whole story
Despite years of growing cable TV program strength in the summer, fall broadcast TV shows continue to out-rate the best of these shows with … Read the whole story
Current TV hired Naomi Bulochnikov as director, corporate communications. Read the whole story
Nearly two-thirds of pay-TV customers don't use over-the-top services at all, but those who do often use them to watch movies. That suggests the … Read the whole story
Dramatic growth in "Big Data" is driving a revolutionary advance in buying and selling advertising media that has several names: RTB (Real Time Bidding/Buying), … Read the whole story
Facebook's first-ever TV commercial doesn't mention the social media platform's big scale. Perhaps it should. If you want to tout your service as the … Read the whole story
Let's face it. Today's cable TV and satellite companies aren't really focused on advertising sales. The vast majority of their business revenues continues to … Read the whole story