TVBlog
This week, Nielsen began installing new technology that is a cornerstone in its efforts to transform ratings in local markets. The "code reader" is making its way into homes in … Read the whole story
Interpublic's Magna Global unit says there has been a nearly 30% surge to almost $274 million in political advertising in the second quarter of … Read the whole story
Social media-related TV businesses will grow at a double-digit percent basis in the next five years. One estimate from MarketsandMarkets says the entire business … Read the whole story
The biggest social media interactions on Thursday night were dominated by the Vice Presidential debate -- over 8 million. CNN tallied the most with … Read the whole story
What has been surprising, says Allstate's SVP of marketing, is how quickly Mayhem left the control of Allstate and marched into the public lexicon, … Read the whole story
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Sometimes you have to wonder what network executives are thinking. The latest cases in point: The decision made by the decision-makers at CBS to … Read the whole story
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What better way to address the good, the bad and the ugly of this politically heavy TV season than with trickle-down entertainment? That means … Read the whole story
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Cable television, look over your shoulder. YouTube is gunning for you. Robert Kyncl, YouTube's global head of content, said YouTube does well with advertisers … Read the whole story
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The beginning of autumn is an important time in the television industry. It's when all the broadcast networks launch their new shows and duke … Read the whole story
COMMENTARYWhen it comes to one of the most fundamental media behaviors in modern American life -- TV viewing -- mobile devices are poised to … Read the whole story
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The television industry is ever-changing as Millennials, in particular, are consuming content on new media and interacting with TV in innovative ways. This generation … Read the whole story
