TVBlog
by David Goetzl
Get ready for a bunch of headlines about the new Ultra High-Definition, or 4K, TV sets. The prices themselves -- $17,000-plus -- might have some pleading with President Obama to … Read the whole story
by Wayne Friedman
Although advertisers don't pay for seven days of viewing, more top network TV shows are grabbing big week-long DVR viewership -- with many programs … Read the whole story
by Tanya Gazdik
BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort … Read the whole story
by Sarah Mahoney
Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: … Read the whole story
by Karl Greenberg
Each rolls up in one of three Acuras (MDX, TL and ILX) just in time to stop shoppers from buying things like a giant … Read the whole story
by Aaron Baar
For its inaugural television advertising campaign, the Alviso, Calif. company has enlisted professional quarterback Tim Tebow as a spokesman. The advertising will be part … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some $400 million in Republican fundraising to buy ads for the Presidential campaign may have been the biggest case of bad media planning and … Read the whole story
COMMENTARY
by Gary Holmes
very once in a while when I'm flipping around the TV, I'll come across a syndicated repeat of "The Office." And because it's my … Read the whole story