TVBlog
Puma obviously is not the biggest spender in the athletic footwear category. But the company's global brand chief Adam Petrick doesn't appear to be complaining. At least with TV, he … Read the whole story
In a move that seems lateral at best, NBCUniversal digital sales chief Peter Naylor has been named executive vice president-sales for NBC News Digital, … Read the whole story
CBS picked up the pace on a key November Thursday night, winning the night with every one of its shows. The network's Nielsen preliminary … Read the whole story
DirecTV, whose CEO suggested the asking price was indicative of out-of-control carriage fees, has inked a deal to carry the Los Angeles Lakers-focused regional … Read the whole story
- COMMENTARY
The big fourth quarter scatter market is always a benchmark for many TV sellers due to the push for end-of-the-year holiday consumerism. And this … Read the whole story
Boston-based ad agency FORGE Worldwide recently created DRTV spots to promote Dragon NaturallySpeaking software from Burlington-based Nuance Communications. The Dragon software allows people to … Read the whole story
- COMMENTARY
Thank goodness for CBS' "The Good Wife" and ABC's "Grey's Anatomy," arguably the only veteran series at the moment that prove broadcast can consistently … Read the whole story
- COMMENTARY
When watching longer digital videos, viewers often reach for a tablet first. Consumers who stream TV shows, movies and sporting events are increasingly tapping … Read the whole story
