How valuable is set-top-box (STB) data? It looks to have played a significant role in reelecting President Obama, according to 'The Washington Post.' Another beneficiary: Rentrak. Read the whole story
Competitive networks Outdoor Channel and the Sportsman Channel will become part of a new NASDAQ-listed public company, InterMedia, which will also include related magazines, … Read the whole story
On Oct. 29th, when Superstorm Sandy knocked more than 8 million households off the grid in some of the nation's largest media markets, it … Read the whole story
Rentrak, a growing TV measurement service, says viewing just before Hurricane Sandy sparked stronger-than-usual daytime viewing in the New York market -- only to … Read the whole story
Viggle, the social TV rewards site, has bought bigger social TV media competitor GetGlue for $25 million in cash and stock. The newly merged … Read the whole story
For voters under 40, monitoring Election Night coverage across two screens was almost as common as watching returns on TV alone, according to a … Read the whole story
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for … Read the whole story
Competition for space on the TV screen seems to be where the real battle is. No, we are not talking about NBC having too … Read the whole story
Two weeks after Superstorm Sandy knocked much of the East Coast -- including many Nielsen households -- off the grid, Nielsen held a meeting … Read the whole story