How fortunate the NFL is. There is no more popular entertainment entity and the league is set to get even wealthier with DirecTV likely to pay it another fortune to … Read the whole story
These new promotions follow on the campaign's now-closed social/UGC competition, in which consumers submitted 15-second videos that included someone saying "hut" through the pizza … Read the whole story
Production costs for TV ads jumped sharply in 2011 after being nearly flat in 2010, according to a new survey from the American Association … Read the whole story
Time Warner has turned to Kevin Tsujihara as the new CEO. The move is surprising. In an era where content has become so lucrative, … Read the whole story
Fox's new show "The Following" has done something no new network drama has done this season -- it improved on its season premiere ratings … Read the whole story
Oxygen will broadcast part of a Google+ Hangout during one of its series to promote another. A video chat plugging "The Face," set to … Read the whole story
In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare … Read the whole story
Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story
What will be TV's biggest sports event this year? That's a layup, for sure. How about the biggest disappointment: Maybe those sports celebrity interviews? Read the whole story
Instead of rolling over and playing dead against the indomitable Super Bowl this Sunday, some networks are using the second screen as an alternate … Read the whole story
In the early days of television, media was bought on households and broad demographics like "men" and "women." Then in the early 1960s, trailing … Read the whole story
Could TV sports executives have some Sunday afternoon worries a few decades from now? One NFL player says that the league might not be … Read the whole story
Super Bowl Sunday is not only the day we crown the NFL champion, but the biggest day in marketing, too. CBS has sold out … Read the whole story