TVBlog
by Adam Buckman, Featured Columnist
Exiled "Simpsons" character Apu returned Sunday night in an episode that directly addressed the controversy that canceled the character in 2017. Read the whole story
by Wayne Friedman
Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower … Read the whole story
by Colin Kirkland
With a focus on originality and episodic content for its short-form video feed, YouTube has begun testing a monthly bonus program for select creators … Read the whole story
by Rob Williams
Consumers increasingly trust influencers, but traditional celebrities still command broader appeal. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon? Read the whole story
COMMENTARY
by Joe Mandese
The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too … Read the whole story
COMMENTARY
by Randy Gudiel
Attribution models organize actions we can observe. They tell us which touchpoint was closest to an outcome. While that's useful, proximity is not causation. Read the whole story