TVBlog
In the full Super Bowl advertising ecosystem, there may be just one bargain: dogs. They work cheap and they apparently just plain work. Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
Viacom had a rough fiscal first-quarter 2013 down 16% in revenue -- mostly due to lower film entertainment results. Its media/TV networks witnessed a … Read the whole story
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibility and benefits of brand-specific ratings. While members want such ratings, the association … Read the whole story
This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story
In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story
Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) … Read the whole story
The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, … Read the whole story
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Probably one of the biggest media deals in recent years has been the proposed purchase of Arbitron by Nielsen. For those of us in … Read the whole story
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Everyone wants a piece of the TV pie, even supposedly "amateur" NCAA athletes. Would this make them professional athletes? Guess so. Yes, everyone on … Read the whole story
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Real-time bidding has become so entrenched in online media buying that it's hard to believe this market was nonexistent two years ago. Marketers have … Read the whole story
- COMMENTARY
YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story
