TVBlog
The NFL and CBS clearly weren't thrilled with the Super Bowl's partial stadium blackout. But marketers at Subway and Anheuser-Busch may have been high-fiving. The turmoil looks to have given … Read the whole story
While newspaper advertising revenues continue to fall, online paywalls are finally starting to pay off -- judging by their success at Gannett, the country's … Read the whole story
Like most Subway ads and promotions in recent years, the spot features athletes who are Subway fans -- in this case congratulating Jared Fogle … Read the whole story
The spot's introducer says: "Congratulations, San Francisco -- you might not be getting a trophy, but you will be getting a cup ... of … Read the whole story
The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the … Read the whole story
The power outage in the Superdome that brought Super Bowl XLVII to a halt for about 35 minutes just after halftime did not displace … Read the whole story
Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl … Read the whole story
- COMMENTARY
Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can … Read the whole story
- COMMENTARY
Despite all the usual trappings of Super Bowl fun -- party-attending, party-avoidance, party-fighting --the big game's commercials have begun to require more and more … Read the whole story
COMMENTARYThe Super Bowl ad ritual has grown stale and so self-conscious that I wonder whether any brand really connects with a consumer this way. … Read the whole story
