TVBlog
by David Goetzl
Yes, nirvana in TV measurement is knowing how many people saw a particular spot and then bought the advertised product, or took the other hoped-for action. But just knowing how … Read the whole story
by Wayne Friedman
News Corp. continues to get a boost from its cable businesses and remains strong for the future. But one analyst has lower expectations about … Read the whole story
by David Goetzl
Tom Rutledge liked what he bought so much he bought it back. As COO of Cablevision, he helped oversee the purchase of Bresnan Communications … Read the whole story
by Wayne Friedman
Belo Corp.'s total advertising spot revenue climbed 15% in the fourth quarter of 2012, with total revenue at $205 million for the period, up … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Late last year, Psy's disturbingly catchy tune "Gangnam Style" hit one billion views, the first YouTube video to do so. You probably heard about … Read the whole story
COMMENTARY
by Ed Martin
Is this latest version of Fox's "American Idol" much more engaging than I expected it to be? Or does it just look better than … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too much hyper-local news? Or too little real stuff? Maybe someone hasn't figured out the formula yet? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC, what happened? Your "Smash" crashed. "Smash" had last year's second-best season premiere, a big Nielsen 3.8 rating among 18-49ers and 11 million viewers … Read the whole story