TVBlog
As questions persist about the fate of Dish Network's automatic ad-skipping technology, there is at least one answer: money and handshakes go together. CBS CEO Leslie Moonves has said unless … Read the whole story
Comcast CEO Brian Roberts said the company's emphasis on marshaling an array of assets to back a single NBCUniversal initiative is paying off with … Read the whole story
Purina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. … Read the whole story
Can mobile video ads offer a viable alternative to TV and online video ads? Despite the immaturity of the medium, early signs of success … Read the whole story
Under Armour is creating its own series of holidays this year to promote five major innovations and programs including a new apparel line called … Read the whole story
Lionsgate said it wants to ramp up its 10/90 model for comedy production on the heels of its recent success with the Charlie Sheen-starring … Read the whole story
Erik Huggers, the head of Intel Media, confirmed that the chipmaker would introduce an Internet-based TV service and box this year. Intel will provide … Read the whole story
Some six weeks into midseason, CBS has now risen to a solid first place in key 18-49 viewers among broadcast networks' prime-time programming. The … Read the whole story
John Collins, who helped Canoe Ventures get off the ground, has joined Media Storm in a role that includes working with clients on interactive … Read the whole story
Dozens of syndication shows in the first week of February continue to grow over their seasonal averages with Warner Bros. Brand Networks' "Big Bang … Read the whole story
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertisers to deliver ads to the right demographics with the help of Nielsen … Read the whole story
- COMMENTARY
The Fox Now app is likely to yield returns as far as downloads and use of the app. But the extent to which that … Read the whole story
- COMMENTARY
Paying for "free TV" has never been more confusing. Ninety percent of the country has had its behavior changed forever in this regard. You … Read the whole story
