TVBlog
by David Goetzl
Since he took over Discovery, CEO David Zaslav has taken some pretty big swings. He's rebranded channels (one twice); launched a network with Oprah Winfrey; and even invested in a … Read the whole story
by Wayne Friedman
Where do consumers place their loyalty when it comes to entertainment brands? ABC, the NFL, and video game "Call of Duty" draw the biggest … Read the whole story
by David Goetzl
Comcast CEO Brian Roberts said the company's emphasis on marshaling an array of assets to back a single NBCUniversal initiative is paying off with … Read the whole story
by Wayne Friedman
Some six weeks into midseason, CBS has now risen to a solid first place in key 18-49 viewers among broadcast networks' prime-time programming. The … Read the whole story
by Karlene Lukovitz
"This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke's VP of global advertising strategy and content excellence, adding that "American Idol" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paying for "free TV" has never been more confusing. Ninety percent of the country has had its behavior changed forever in this regard. You … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Increasingly, television has been having an uneasy relationship with print media -- especially in big media companies. And so Time Warner is looking to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Liz Janneman not only speaks fluent Dutch, she is also a very effective senior sales executive for Ovation TV. She started in the business … Read the whole story