TVBlog
by David Goetzl
With its massive NFL deal and presumably a renewal with the NBA coming, ESPN can continue to count on hefty per-subscriber fees that look to cross the monthly $7 mark … Read the whole story
by Steve McClellan
Movie and TV studio Lionsgate has selected WPP's Mindshare to handle its consolidated account after a review. Annual ad spending on the account -- … Read the whole story
by Wayne Friedman
Rentrak says it is starting a first-of-its-kind TV measuring service, estimating all TV viewership of a program for up to one month. Its new … Read the whole story
by Wayne Friedman
Does TV still sell music from exposure on big TV events? Nielsen says it strikes a chord. Sales of the album of the year, … Read the whole story
by David Goetzl
Stripping out political revenues, local and national advertising dollars fell nearly 10% at Allbritton Communications in the last three months of 2012. But the … Read the whole story
by Wayne Friedman
New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story
by Steve Smith
In this fully sponsored second screen experience for TNT's NBA game broadcasts, State Farm promotional material will be synchronized with on-air spots. Read the whole story
by Sarah Mahoney
"There was no specific trigger for us to move into TV now, but we've been hitting lots of milestones, and felt we were ready … Read the whole story
by Karlene Lukovitz
The winner and a parent will travel to New York City to participate in a writer's workshop with "My Weird School" book series author … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
CNN's continuous coverage of the stalled cruise ship Triumph docking in Alabama last Thursday more than doubled the cable network's ratings "compared to the … Read the whole story
COMMENTARY
by Chris Raih
In the age of DVRs and On-Demand viewing, sports are quickly becoming the last live drama on television. Great games are something that must … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Television viewership is dropping, and online video watching is up. But TV still has an enormous hold on viewers, measuring its views in hours, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
News reported on television has been moving at different speeds recently, from a limping cruise ship at 5 mph (riveting!) to an asteroid breezing … Read the whole story
COMMENTARY
by Gary Holmes
Sunday's season finale of "Downton Abbey" concludes one of the most vexing episodes in spoiler alert history. Because the series ended in the U.K. … Read the whole story