It's time to spend other peoples' money. That's what investment banks do, right? And they get paid handsomely for it. If Allen & Co. and Lazard can do it, so … Read the whole story
Higher automotive and political advertising -- as well as the benefit of the acquisition of 10 new stations -- drove Nexstar Broadcasting to post … Read the whole story
Using the assets of its niche-targeted Speed channel, News Corp. has announced a major new national sports network, Fox Sports 1, which looks long-term … Read the whole story
DirecTV is growing its commercial, consumer movie business and advertising services -- all of which have seen double-digit revenue growth in recent periods. At … Read the whole story
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as … Read the whole story
In what may be the first public accounting of the actual supply and demand of media compiled directly from the data processing systems of … Read the whole story
Ok, we've now reached the point in our "Mad Men" froth-of-anticipation (the series starts April 7, remember?) when we start eagerly glomming onto every … Read the whole story
Much has been said about viewer-losing broadcast networks needing to get "edgier" and perhaps more niche-like to compete with cable networks. But that might … Read the whole story
Addressable advertising has been an active, although custom, application for media purchasing for several years. Some agencies have been very strategic in folding in … Read the whole story
Real-time bidding (RTB) has had a massive impact on the online display ad market. Billions of dollars worth of online ad impressions are bought … Read the whole story
Another new cable network with more attitude? Any more TV posturing and we are sure to hear fewer words, perhaps just grunts. News Corp's … Read the whole story