by Steve McClellan
NEW ORLEANS -- Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming … Read the whole story
by Karlene Lukovitz
The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story
by Wayne Friedman
Conde Nast will try to do for two of its iconic magazines what Hearst recently announced for 'Esquire' -- but without the still valuable … Read the whole story
by Steve McClellan
NEW ORLEANS -- As ratings at some TV networks continue to fall, although prices for ads have not, are advertisers paying more for less? … Read the whole story
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by Wayne Friedman
Television's 30-second ad commercial units costs keep climbing -- now nearly three years in a row. In the fourth quarter, the average cost per … Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story
by Wayne Friedman
Among syndication TV shows, "Wheel of Fortune" dashed to the line and nipped "The Big Bang Theory" in terms of overall viewers recently. But … Read the whole story
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by David Goetzl
TD Ameritrade has expanded its relationship with the United States Olympic Committee, which will include involvement for the next two Olympic Games. NBC -- … Read the whole story
by Karl Greenberg
The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront marketplace may not be so up this year -- at least according to one media analyst. While Michael Nathanson of Nomura Equity … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Vevo turns the switch on a new live TV service that streams programmed fare all day to devices and set-top boxes. Now that we … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There are a number of excellent industry get-togethers, but there is only one I can think of that blends the actual happy hour with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You can think of it as a good sign that TV critics these days continue to ponder not just easily digestible video trailers but … Read the whole story