TVBlog
by David Goetzl
There was a frisson last week about Rupert Murdoch's tip of the hat to CNN's evolution under new head Jeff Zucker. The compliments - touching on the increased energy - … Read the whole story
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by Sarah Mahoney
NBA style-setters Damian Lillard, Von Miller and Iman Shumpert star in a new Tumblr-inspired ad campaign, promoting Champs Sports and the latest adicolor Collection … Read the whole story
by Karl Greenberg
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
by Sarah Mahoney
While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on … Read the whole story
by Wayne Friedman
CBS is starting up CBS App, a full-episode TV player for iPhone and iPad that offers consumers an opportunity to catch up on episodes … Read the whole story
by David Goetzl
DreamWorks Animation will link with "American Idol," looking to drive traffic to its new film "The Croods," which opens March 22. Show contestants will … Read the whole story
by Wayne Friedman
Consumers with consoles such as PlayStation 3, Wii, and Xbox 360 spent 22% of their overall time in 2012 watching video from video-on-demand services … Read the whole story
by Tanya Gazdik
A new effort from ING U.S. focuses on the importance of managing the money that consumers have earmarked for retirement. The creative introduces a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A growing number of network executives have been moaning about the disparate iterations of TV Everywhere. Every network seems to have a different way … Read the whole story
COMMENTARY
by Ed Martin
The sad news about Valerie Harper's battle with terminal brain cancer has me thinking about the incredible power broadcast television used to have. How … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tony Duarte, a consultant for fluxx.ltd, is a true believer that Smart TVs and connected TVs are the future. But he says a lot … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Do you trust your favorite celebrities to give you the unvarnished truth about popular consumer products and services -- in real time -- in … Read the whole story