If a magazine publisher entered the genre today, it might be met with a collective: "Are you joking? You must have some cash to burn." 'TV Guide' is turning 60 … Read the whole story
What is the biggest baseball brand? Look for the pinstripes among players in New York's Bronx. The New York Yankees generated nearly $500 million … Read the whole story
Developing fare for the format he knows best, Ben Silverman and Electus -- the multimedia entertainment studio he founded with IAC/InterActiveCorp -- just debuted … Read the whole story
Werner Co., which annually gets prime exposure as players and coaches climb its ladders to cut down March Madness nets, will continue to back … Read the whole story
In another sign that Fox's big "American Idol" isn't what it was: ABC's "Grey's Anatomy" beat out the singing competition show with the best … Read the whole story
Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning this Sunday with the start of the 2013 Major League Baseball season. It … Read the whole story
Kids cable network The Hub has optioned the rights to a new series, "KISS Hello Kitty," based on the highly successful KISS x Hello … Read the whole story
Wanamaker is credited as saying: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." With addressable … Read the whole story
Next week will bring with it an extraordinary broadcast milestone: on April 1, the 50th anniversary of ABC's "General Hospital." Given all the excitement … Read the whole story
The race for cable TV network shelf space continues, and News Corp.'s FX Networks is branching out to a new suite of networks, entertainment … Read the whole story
Earlier this week, showrunner Matthew Weiner released a "preview video" in which NOT ONE IMAGE WAS NEW! Every cut was from previous seasons. Oh, … Read the whole story