TVBlog
by David Goetzl
No matter how many court victories it racks up, it's going to be hard to take Aereo seriously as a promising consumer product until it releases the number of subscribers … Read the whole story
by Wendy Davis
In a blow to TV networks, the 2nd Circuit Court of Appeals ruled on Monday that the Barry Diller-backed Web video service Aereo can … Read the whole story
by Karlene Lukovitz
The new ribs introduction is being supported by an integrated campaign spanning 15- and 30-second ads on national cable and local networks in key … Read the whole story
by Karl Greenberg
The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that since milk … Read the whole story
COMMENTARY
by Marlee Rosen
Advertisers continue to face a difficult challenge in finding a perfect balance of marketing one cohesive brand that speaks to two similar -- yet … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Discovery's upcoming "biggest deal yet: a $1.7 billion acquisition of SBS Nordic, a Scandinavian programmer," is just part of a larger cable industry trend" … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
A Comcast promotion in which "customers with an Xfinity TV account were granted access to full seasons of a slew of hit television shows" … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
How to get "Generation Mooch," 20-something college graduates used to getting content for free, to pay for products like premium TV and digital newspapers? … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Snipping, sarcasm, and curt remarks are the hallmark of TV programming these days. Now "Tonight Show's" Jay Leno is on the hunt big time … Read the whole story