by Gavin O'Malley
This weekend's MTV Movie Awards (and its promotional run-up) blur the lines between entertainment and advertising -- as well as traditional and new media … Read the whole story
by Wayne Friedman
Worldwide over-the-top video revenue continues its sharp growth -- with Netflix, Hulu, Apple, and Amazon pushing the business. The OTT market is now $8 … Read the whole story
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by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter's 4.3% bump … Read the whole story
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by P.J. Bednarski
Adap.tv this morning is releasing its/ State of the Industry report showing continued enthusiasm for the online video sector. Survey results also show 66% … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The growing multitude of media devices and channels available to us has made media multitasking more complex. TV appears most frequently, given how much … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Merging with its rival DirecTV is one possible move for Dish, whose newly deep pockets feature "a record $10 billion in cash... the most … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In case its name left any doubt, online video startup Aereokiller hopes to offer a service to rival Barry Diller's Aereo. So it's somewhat … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
TRA announced that it would begin to license Nielsen data, including it in its media analytics interface. This announcement, made during a breakfast panel … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new Temkin Group report, Media Use Benchmark, 2013, analyzes data from 10,000 consumers about their internet usage (at home and at work), reading … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV producers have tried experimenting with all sorts of tricks down through the years to keep viewers watching during TV commercials breaks -- even … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Competing research seems to abound when it comes to the world of the second screen. While media multitasking grows, we also have the narrower … Read the whole story