TVBlog
Networks used to argue with considerable passion that making full episodes available online had little impact on ratings. The digital viewership was "additive," they'd say. Cannibalization? No way. But that … Read the whole story
Dos Equis is bringing back the "Most Interesting Man in the World" with the launch of its 2013 campaign, which includes two TV spots, … Read the whole story
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would … Read the whole story
- COMMENTARY
Advance Publications' Conde Nast underwent some cost-cutting measures after the 2008-09 economic meltdown. It's now looking to maximize the value of its portfolio in … Read the whole story
- COMMENTARY
When can TV shows and other general entertainment depict fictional storylines following difficult public news events like shootings? Everyone has a different timeline. Read the whole story
- COMMENTARY
A la carte digitally delivered TV is a non-starter. Except that it's now here. Cord-cutters can now have access to almost everything cable offers … Read the whole story
