TVBlog
by David Goetzl
Libby O'Connell keeps wanting to give away shoes. With the repeated offers, you get the feeling her office is stuffed with boxes of the Stinger 2 sneaks. And exceedingly proud … Read the whole story
by Karlene Lukovitz
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would … Read the whole story
by Wayne Friedman
Streaming of TV shows has generally brought good news for those TV brand names. But there is a possible thorn in the side of … Read the whole story
by Karl Greenberg
Dodge Charger is driving down the middle of a road with digital on one side and traditional on the other. The real unique part … Read the whole story
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by Wayne Friedman
Now under the new CBS and Lionsgate partnership, TVGN -- which had been known by the name TV Guide Network -- has a new … Read the whole story
by Karlene Lukovitz
The campaign's creative uses the concept of a "secret society" dubbed "The Order of Gentlemen" -- open to those who "order" Gentleman Jack and … Read the whole story
by Karl Greenberg
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
by Karl Greenberg
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
by Aaron Baar
Golf is known as a quiet sport (witness the "golf clap"). So what better way to promote a hotel's new services such as quiet … Read the whole story
by Karlene Lukovitz
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Locos Tacos, aims to appeal to today's teenagers -- and their parents -- … Read the whole story
COMMENTARY
by Bill McCabe
It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When can TV shows and other general entertainment depict fictional storylines following difficult public news events like shootings? Everyone has a different timeline. Read the whole story
COMMENTARY
by
Called "The Collaborators," the third episode of "Mad Men"'s sixth season illustrated the politics of appeasement and double dealings, as seen in love, war, … Read the whole story
COMMENTARY
by Cordie DePascale
With the upfronts heading into full swing, many are wondering how far we are from a time when marketers and agencies can execute agnostically … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With its proposed deal to acquire Sprint Nextel for $25.5 billion, Dish Network wants to give consumers more -- for the same money. Sounds … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Advance Publications' Conde Nast underwent some cost-cutting measures after the 2008-09 economic meltdown. It's now looking to maximize the value of its portfolio in … Read the whole story