Libby O'Connell keeps wanting to give away shoes. With the repeated offers, you get the feeling her office is stuffed with boxes of the Stinger 2 sneaks. And exceedingly proud … Read the whole story
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would … Read the whole story
Streaming of TV shows has generally brought good news for those TV brand names. But there is a possible thorn in the side of … Read the whole story
Dodge Charger is driving down the middle of a road with digital on one side and traditional on the other. The real unique part … Read the whole story
Now under the new CBS and Lionsgate partnership, TVGN -- which had been known by the name TV Guide Network -- has a new … Read the whole story
The campaign's creative uses the concept of a "secret society" dubbed "The Order of Gentlemen" -- open to those who "order" Gentleman Jack and … Read the whole story
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
Golf is known as a quiet sport (witness the "golf clap"). So what better way to promote a hotel's new services such as quiet … Read the whole story
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Locos Tacos, aims to appeal to today's teenagers -- and their parents -- … Read the whole story
It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from … Read the whole story
When can TV shows and other general entertainment depict fictional storylines following difficult public news events like shootings? Everyone has a different timeline. Read the whole story
Called "The Collaborators," the third episode of "Mad Men"'s sixth season illustrated the politics of appeasement and double dealings, as seen in love, war, … Read the whole story
With the upfronts heading into full swing, many are wondering how far we are from a time when marketers and agencies can execute agnostically … Read the whole story
With its proposed deal to acquire Sprint Nextel for $25.5 billion, Dish Network wants to give consumers more -- for the same money. Sounds … Read the whole story
Advance Publications' Conde Nast underwent some cost-cutting measures after the 2008-09 economic meltdown. It's now looking to maximize the value of its portfolio in … Read the whole story