Taco Bell's latest TV ad, for its new Cool Ranch Doritos Locos Tacos, aims to appeal to today's teenagers -- and their parents -- … Read the whole story

Golf is known as a quiet sport (witness the "golf clap"). So what better way to promote a hotel's new services such as quiet … Read the whole story

The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story

Young TV viewers have increasingly been moving to online platforms for some time. Twenty-seven percent of U.S. online 18- to-24-year-olds now watch five or … Read the whole story

A coalition of TV networks are asking a federal appeals court in New York to reconsider a ruling that allowed online video company Aereo … Read the whole story

Televisa's Galavision in Mexico is making alterations to the Spanish-language TV network brand. The network's new identity is rooted in the creative concept "Caleidoscopio." … Read the whole story

The campaign's creative uses the concept of a "secret society" dubbed "The Order of Gentlemen" -- open to those who "order" Gentleman Jack and … Read the whole story

Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story

The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national … Read the whole story

People are cutting the cord with greater frequency, particularly as the on-demand options from over-the-top providers (such as Netflix and Hulu) begin to gain … Read the whole story

When it comes to second-screen synchronized viewing, viewers seem to be as much in test mode as the networks and advertisers are. GfK research … Read the whole story