TVBlog
Beta Research released compelling research Wednesday showing various consumer preferences among cable networks. Most interesting, though, is the clue the data offered as to which networks might succeed most on … Read the whole story
Outcast Media, which operates a digital out-of-home video network reaching consumers at the gas pump, has signed a deal with Nielsen's Interactive Market Systems … Read the whole story
AMC has embarked on a mission to "elevate and supplement" the channel's content and evolve the format to a blend of movies and original … Read the whole story
Restructuring into more of a pure-play TV company, Media General is making progress -- but still in the red. The company trimmed its net … Read the whole story
Even after losing two court decisions in their efforts to shut down Aereo, broadcast executives continue to believe they can find a way to … Read the whole story
For the first time, Volkswagen of America is testing the addressable advertising space. In a deal orchestrated by its media shop, WPP's MediaCom, the … Read the whole story
Digital production studio My Damn Channel on Wednesday announced a sales and production partnership with new media firm Blip. The pair plans to share … Read the whole story
CEO Jimmy W. Hayes is retiring after a three-decade tenure with the company. John M. Dyer will be named COO of Cox Enterprises May … Read the whole story
State Farm will return for the fifth year in a row as the top-line sponsor for Telemundo's coverage of the "Billboard Latin Music Awards." … Read the whole story
Twitter continues its bid to become TV's go-to second-screen partner in a new deal with Comedy Central that will tweet a week of cross-platform … Read the whole story
Synthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of … Read the whole story
Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. … Read the whole story
- COMMENTARY
TV networks are in constant development. But if you are a new kind of TV network, the ramp-up period can be steep and, one … Read the whole story
- COMMENTARY
According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as … Read the whole story
- COMMENTARY
Americans who love "Downton Abbey" and its penetrating observations on British class conflict are less comfortable with shows that highlight class differences in the … Read the whole story
