TVBlog
by Steve Lanzano
In a guest commentary, TVB President-CEO Steve Lanzano argues live + same day ratings in local markets is "the data stream that most closely correlates with the accepted network standard." Read the whole story
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by Wayne Friedman
NBCUniversal's broadcasting revenues took a major hit in the first quarter -- coming from bad comparisons to a year ago, when it had the … Read the whole story
by Mark Walsh
Nearly half of home entertainment devices in the U.S. are connected and being used for their online capabilities, but the level of use varies … Read the whole story
by Wayne Friedman
CBS looks to a moderately strong upfront period -- much the same as a year ago. "We will be very aggressive. The upfront market … Read the whole story
by Karlene Lukovitz
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bell, according to Hoovers/Yahoo Business -- has dubbed its campaign "UnFreshing Believable," to … Read the whole story
COMMENTARY
by Ronnie Lavi
The segregation of TV and digital is deeply engrained in advertising culture, resulting in separate and often competing silos. The common view has been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu Plus is no Netflix -- and vice-versa. What kind of lessons can they learn from each other? Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
At the MediaPost OutFront last week, when media buyer panelists were asked what one thing they would change in the media market if given … Read the whole story