Television News Daily
Thursday, May 9, 2013
  • AT&T AdWorks Signs Cox For TV Audience Network

    AT&T AdWorks says it has signed Cox Media and other TV program distributors for its new Television Audience Network. The deal will reach Cox ... Read the whole story

  • News Corp: Double-Digit Growth At FX, Nat Geo

    News Corp. COO Chase Carey suggested Wednesday that broadcast networks consider shaking up the traditional development process that collectively has dozens of pilots and ... Read the whole story

  • LendingTree Enlists Spokespuppet

    LendingTree is launching an ad campaign featuring a friendly green spokespuppet named Lenny. The campaign will run nationally across all marketing channels, including television, ... Read the whole story

  • Pennzoil: What Matters Is What You Put In It

    The creative approach allows the company to speak to a broad swath of people -- from enthusiast to soccer mom. "It's a very unifying ... Read the whole story

  • This Upfront, Will Digital Video Be Bought Like TV?

    The big challenge is to get the digital agencies to think of, and buy, digital video in the same way they do traditional TV. ... Read the whole story

  • Sharing Media Content: Still Good For Friends And Maybe Even Content Owners

    BitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that ... Read the whole story

  • McCain Bill Would Upset The TV System -- In Theory

    If Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others ... Read the whole story

  • Smart TV Reach Doubles, Tablet Owners Heavy SVOD Users

    Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new ... Read the whole story