TVBlog
by David Goetzl
For advertisers, is there really a reason to attend an upfront presentation like the one NBC put on Monday? No and yes. It's hard to make a case from a … Read the whole story
by Wayne Friedman
After a difficult TV season where Fox lost its overall key rating leadership of several years, it has decided to revamp its prime-time lineup … Read the whole story
by Wayne Friedman
Controversial Internet-based video provider Aereo will be making it easier for consumers to consider their service -- dropping its price to $8 a month … Read the whole story
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by Wayne Friedman
Starting perhaps the most ambitious live digital video service to date, Disney/ABC Television is launching Watch ABC -- the first live broadcast network streaming … Read the whole story
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by David Goetzl
You could say NBC is going back to the future. The network is calling on a pair of alums in Michael J. Fox ("Family … Read the whole story
by Karlene Lukovitz
Continuing its full-on assault to gain share in the U.S. retail market, Kraft Foods' Gevalia coffee is rolling out videos featuring spokesperson "Johan," as … Read the whole story
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by Joe Mandese
Nielsen this morning said it has issued yet another public offering of 35 million new shares of common stock, which will generate nearly $1.3 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Should media companies or their advertisers help underwrite the cost of the data channel now being pressed by thicker streams of video content? Well, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Alice Sylvester started her career in ad agencies before joining Media Behavior Institute as COO. Her deep knowledge of research well prepares her for … Read the whole story