TVBlog
by David Goetzl
It will be interesting how many ABC upfront deals resemble what the network pitched heavily Tuesday in its upfront presentation. ABC sales chief Geri Wang sought to portray the network … Read the whole story
by Wayne Friedman
With a mixed broadcast 2012-2013 season now almost in the rear-view window, ABC will launch eight new fall shows for next season -- with … Read the whole story
by David Goetzl
ESPN will look to reach advertisers heading in and out of its upfront event Tuesday with some 21,000 square feet of LED signage. The … Read the whole story
by Karl Greenberg
Jaguar has been teasing its new sports coupe the F-Type since last year. Now the company is launching what it says is a multichannel … Read the whole story
by Aaron Baar
A good night's rest is about more than the eight hours one spends in bed. In a new campaign, high-end mattress maker Tempur-Pedic shows … Read the whole story
by Wayne Friedman
Going into next season, some TV networks' rookie crop of shows have scored steadily rising social media numbers -- especially those younger-skewing shows. CW … Read the whole story
by Wayne Friedman
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
by David Goetzl
Jaguar is launching a global campaign that includes a slew of brand integrations, from a "SportsCenter" takeover to appearances in USA's "Covert Affairs." The … Read the whole story
by Fern Siegel
Three years ago, Tribune Broadcasting signed up to carry MGM's This TV on its digital channel. The two companies have now extended their alliance … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can … Read the whole story
COMMENTARY
by
Beware the Weiner doctrine: It seems that any unexpected bit of sunshine, energy or pleasure offered one week inevitably brings a downpour of existential … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story
COMMENTARY
by Karen Herman
Ten years after his death in 2003, Fred Rogers -- aka Mister Rogers -- is back in the news. First, his quote about how … Read the whole story