TVBlog
by David Goetzl
In sports, one person's greed is another person's sound business decision. So, while avarice may determine how many top-tier sports events move to cable, making money generally is not a … Read the whole story
by Wayne Friedman
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with Jay Leno" continues to grab steady top results … Read the whole story
by Tanya Gazdik
FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" … Read the whole story
by Steve McClellan
CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including … Read the whole story
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by Steve McClellan
While USA has been the top-rated cable network for seven straight years, "we're not standing still," says Linda Yaccarino, NBCU president of ad sales. … Read the whole story
by Wayne Friedman
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night of the broadcast season, Thursday, where a number … Read the whole story
by Karl Greenberg
The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Oscar Mayer is capitalizing on the popularity of its blunt Grandpa Frank character in an app that lets users suffer the crusty cynic's snide … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Transparency is coming to television advertising - radical transparency - and the marketplace will never be the same. Read the whole story