TVBlog
by David Goetzl
It could be that so-called advanced advertising will never fulfill its promise. That hardly means failure. Success metrics might be widespread. An increasing number of advertisers might use the new … Read the whole story
by Gavin O'Malley
As part of a broader effort to scale video ad sales, Reader's Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, … Read the whole story
by Wayne Friedman
Some worldwide traditional TV ad spending -- as well as display advertising -- is shifting into new online media video campaigns. Although TV is … Read the whole story
by Steve McClellan
The "upscale" portion of the U.S. Hispanic consumer segment is growing at a much faster clip than many marketers previously believed. The upscale segment … Read the whole story
by Mark Walsh
Earlier this year, CBS local TV stations in New York and Los Angeles began testing mobile video streaming in their respective markets using a … Read the whole story
by David Goetzl
Nielsen says viewership data can be captured for live TV streamed to mobile devices using the fledgling Syncbak technology. The measurement company finished a … Read the whole story
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by Mark Walsh
Pandora announced a new browser-based version of its music service for the living room it touts as designed "from the ground up" for TV … Read the whole story
by Mark Walsh
Verizon Wireless on Tuesday announced extending its mobile partnership with the National Football League through a new multi-year agreement that will add Sunday afternoon … Read the whole story
by Wayne Friedman
A key TNT playoff game landed the top spot among all TV programs on a summer period Monday night. The Eastern Conference finale of … Read the whole story
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by Joe Mandese
After years of fits, false starts and unfulfilled promises, addressable TV advertising appears ready for, well, prime time. In a deal being announced today, … Read the whole story
by Karl Greenberg
Kia Motors America has launched its most upscale advertising to date. The creative theme parallels Kia's arc over the years: the girl who was … Read the whole story
COMMENTARY
by Matt Timothy
TV spots are effective. Also, digital can be effective, but it illuminates a startling and unnerving fact: A large chunk of the "impressions" are … Read the whole story
COMMENTARY
by Gary Holmes
I think we can all agree that Twitter is a remarkable platform that's having a significant impact on television. I'm not sure we can … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Men, shut off your TV." Maybe this could be a new promo for some broadcast stations looking for female viewers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seems you can't buy a TV commercial on a network that attacks the network. Shocking, huh? Read the whole story