Ninety percent of Europe’s most affluent own at least one mobile internet device, be it a smartphone, tablet, e-reader or notebook, according to the latest European Media Survey.
Looking at an average affluent European’s media diet since 2010, time spent reading print has declined by -7 minutes to 56 minutes per day. Time spent watching TV has also declined, by -2
minutes to 129 minutes per day. In contrast, internet use has grown by +10 minutes to an average 73 minutes per day.
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