- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Samsung Gives Ad Interns A 'Promotion'
MAD, Fern Siegel - Monday, November 11, 2024
The new spot is a sequel to "The Interns," which ran ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- A Microsoft Patent That Could Drive Search And Copilot
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Samsung Celebrates Interns' Ingenuity In 'Great' Spot For Galaxy Tab S9
MAD, Fern Siegel - Monday, August 7, 2023
The new social-only spot is geared to Gen Zs who want ...
- Vivaldi Adds Bing Chat To Its Browser On Desktop And Android
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2023
For those who want to try Bing Chat but not through Bing ...
- TikTok Banned, Restricted At Universities Across The U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
The University of Texas at Austin is not the first school ...
- Queen Elizabeth II's Relationship With Media Technology
Performance Marketing Insider, Laurie Sullivan - Friday, September 9, 2022
Queen Elizabeth II realized the connection that technology and the internet cou ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Prime Day Deal: Free Disney Bundle With Amazon Fire TV Sticks, Tablets
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Shoppers who buy sale-priced Fire TV devices can also get three fr ...
- Why Google Made Changes To Its Design Language
Performance Marketing Insider, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy updat ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers su ...
- Email Open Rates Rise For Retailers: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 18, 2020
The phone is producing the highest number of clicks and the tabl ...
- CTV Share Of Digital Ad Video Impressions Holds Steady, Mobile/Tablet Video Share Grows
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Connected TV now has a leading 37% share of digital video ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...
- Global Tablet Shipments Decline 20%: IDC
AI & IoT Daily, Chuck Martin - Thursday, April 30, 2020
The global pandemic drove worldwide tablet shipments down 20% to 25 milli ...
- 3 Billion Smart Devices To Ship In 2023: Study
AI & IoT Daily, Chuck Martin - Wednesday, January 22, 2020
The shipments represent a growth of 7% from 2019, according to ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- 2-In-1s Shaking Up PC Market
Marketing Daily, P.J. Bednarski - Wednesday, September 11, 2019
While sales of personal computing devices including tablets are expected to declin ...
- CBS All Access Announces App Redesign, New Programming, Projects 25M Subs By 2022
Digital News Daily, Karlene Lukovitz - Friday, August 2, 2019
CBS "doesn't fear" the coming onslaught of SVOD competitors from other maj ...
- What Next For Google Apps On Huawei Devices?
Around the Net In MAD London, Sean Hargrave - Monday, May 20, 2019
"Sky News" has advice for Huawei customers in the UK on h ...