TVBlog
Nielsen isn't abandoning set-top-box (STB) data, but it's substantially scaling back plans to use it for local measurement. It boils down to the need for speed. In the 55 largest … Read the whole story
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's … Read the whole story
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available … Read the whole story
Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, … Read the whole story
For affluent consumers, traditional media is still the way to go, per the latest monthly study by the Shullman Research Center's Luxury and Affluence … Read the whole story
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The title of this season's second-to-last episode (yikes!) is "The Quality of Mercy," which comes from Portia's famous speech in Shakespeare's "The Merchant of … Read the whole story
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ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of … Read the whole story
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The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS … Read the whole story
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It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards … Read the whole story
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If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, … Read the whole story
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More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do … Read the whole story
COMMENTARYThe metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court … Read the whole story
